BANKING ON PERFORMANCE
As a relatively new player in a highly competitive micro-lending industry, the client was struggling to gain momentum in the online space. The challenge was to build the brand’s presence in search engines, push it up to top pages on Google (Organic and Paid) and drive quality traffic and conversions.
Without any significant monitoring mechanisms in place, clicks were not being converted into sales. It was difficult to make informed decisions, or measure results intelligently. The executive team were looking for a reputable SEO firm to help their teams to increase the quality and quantity of leads coming through online channels.
From the onset, NP Digital proposed and developed a keyword focused optimisation programme which was deployed on both the website and other paid media platforms. Work was scoped according to timelines and pre-determined targets in consultation with the various business units. All objectives and tactics were clearly communicated via a dedicated Client Service team and reports scheduled and sent at regular intervals.
The service level agreement called for quick response times, and key client personnel were up-skilled to co-ordinate activities and interpret data-driven performance reports for executives.
Keywords started moving up immediately and were in the top 10 rankings within 3 months. The re-organised pay-per-click campaigns put the brand in the number 1 position on Google, resulting in a noticeable surge in traffic and steady increase in the number of leads. The client has reported a sharp increase in conversions and increased customer acquisition.
Based on these impressive results, the client continued to retain NP Digital beyond its initial scope of work to drive on and off-site optimisation, build and align content marketing strategies as well as manage its paid and social media advertising efforts. The partnership is now in it’s fourth year and continues to grow from strength to strength.