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Delivering a Qualified Digital Audience
Enhance your digital campaign with our leading technologies.
From technical search engine optimisation right through to cutting edge content marketing, consider NP Digital to be rocket fuel for your brands.
FUELING CAMPAIGNS
We understand the art and science of search, data and performance.
PRACTICAL
Only honest, practical advice from experts, gleaned over years of industry experience.
CLIENT SERVICE
A team that partners with clients to craft digital strategies and execution.
CLIENT RELATIONSHIPS
Our relationships include global enterprises, and many extend over 10 years.
NO UPFRONT FEES
No long term or one-size-fits-all contracts – we offer you sector relevant tailored solutions with confidence.
Some of our valued clients
“We have had a close working relationship with NP digital since 2009 and their unique skill of focussing on the minute details without loosing site of the big picture has delivered consistent results. Insurance is probably the most competitive digital vertical, especially when it comes to Search Marketing and their years of experience have kept Miway amongst the top performers in the online space.”
“NP Digital has worked closely with Unilever to bring a new level of co-ordination and standardisation across 30 brands in South and Sub-saharan Africa. The reporting and insights that are provided by their cutting edge SEO solutions have made a significant impact on our digital journey and contributed greatly to Unilever’s digital transformation. I have no hesitation in recommending Maon, Richard and their team as they have a proven track record of digital excellence.”
“For SAA to compete (and win) in the highly contended online travel vertical SAA needed a robust enterprise SEO solution. We found just that when we partnered with NP digital, a little over 3 years ago. Their highly experienced and multi-disciplinary team have without question assisted us in retaining our position as the best airline in Africa.”
Search
Our full service SEO offering includes Strategy, Audits, Technical SEO, Link Building, Content Development, Analysis and Reporting. By utilising data driven insights we craft SEO strategies to meet specific KPIs.
Our range of reporting services includes data visualisation of all your web traffic and individual granular metrics. By accessing multiple sources, we use data to craft strategies in real time, thereby out-manoeuvring your competitors.
Performance Marketing
NP Digital provides a range of performance media services to leading brands with a focused aim to maximise audience engagement and drive conversions.
We develop and manage optimised campaigns across various platforms including Google, Facebook, Twitter, Instagram, Pinterest, Linked In, Outbrain and various other pay-per-click channels.
Data
One of the key foundations of online marketing is understanding who your audience is and then ensuring that you deliver the right communication in the right way, at the right time and place.
Our analysts perform continual analysis across all channels providing data driven insights into what is working, why it is working and what we should do next.
His experience spans a portfolio of blue-chip clients including Unilever, SAA, Samsung and Vodacom, where he spearheaded outstanding digital transformations and business development initiatives.
With more than 20 years’ experience, she has worked with individuals and companies to ensure efficiencies through ongoing change management in numerous esteemed organisations including The Dell Foundation, The United Nations and The SA Department of Education, and the Department of Health.
He has also served on a number of judging panels for prestigious South African digital and media awards.
BBEE – We are 51% Black Female Owned with a level 2 rating and a fully representative and active board of directors.
We are continually on the look-out for empowerment opportunities and support transformation within the relatively young digital sector.
SEO TAKES SAA PLACES
THE CHALLENGE: NP Digital was contracted by Havas to address the SEO requirements of South African Airways. The airline industry globally continues to be hampered by slim margins. Despite being their largest clients, booking aggregators typically charge a high commission in this highly [...]
MAKING HEADWAY WITH MIWAY
THE CHALLENGE: MiWay is a direct short-term insurer and financial services company. In a highly competitive market dominated by players such as Outsurance - who’s marketing spend far outweighs that of MiWay- it was imperative for MiWay to improve their organic rankings and [...]
UNITED STATES OF UNILEVER
THE CHALLENGE: A truly multinational and multicultural organisation, the client operates approximately 50 brands and hundreds of products across Africa. This means numerous brand managers, technology platforms and agencies across different FMCG categories working on different aspects of the group’s online presence. Unilever [...]
BANKING ON PERFORMANCE
THE CHALLENGE: As a relatively new player in a highly competitive micro-lending industry, the client was struggling to gain momentum in the online space. The challenge was to build the brand’s presence in search engines, push it up to top pages on Google [...]
The Truth About Digital: SEO with Maon Seidel – Part 2
Interview 2: Making Rank “The Truth About Digital” is a series of pieces designed to debunk and demystify modern business’ biggest bugbear: the ability to understand and integrate digital into traditional marketing. Using simplified examples, we will review concepts in digital marketing to help marketers navigate this complex space with [...]
The Truth About Digital: SEO with Maon Seidel – Part 1
Interview 1: Know Thy SEO “The Truth About Digital” is a series of pieces designed to debunk and demystify modern business’ biggest bugbear: the ability to understand and integrate digital into traditional marketing. Using simplified examples, we will review concepts in digital marketing to help marketers navigate this complex space [...]
Outbrain Verses Facebook Promoted Content – Which is more effective?
NP Digital has been providing access to Outbrain for brands in South Africa (and across Africa) for the past few years and this question of effectiveness of the Outbrain platform verses other native content platforms & formats has always eluded us. Now it seems that the team at Start A [...]
NP Digital
South Africa
87 Central Street
Houghton
Johannesburg 2198
South Africa
T: +27 (0)11 022 9830
F: +27 (0) 86 508 1039
E: hello@npdigital.co.za