About NPD-Admin2

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So far NPD-Admin2 has created 4 blog entries.

SEO TAKES SAA PLACES

THE CHALLENGE: NP Digital was contracted by Havas to address the SEO requirements of South African Airways. The airline industry globally continues to be hampered by slim margins. Despite being their largest clients, booking aggregators typically charge a high commission in this highly contended online vertical, thereby reducing the margins [...]

2017-07-13T10:11:43+00:00July 12th, 2017|0 Comments

MAKING HEADWAY WITH MIWAY

THE CHALLENGE: MiWay is a direct short-term insurer and financial services company. In a highly competitive market dominated by players such as Outsurance - who’s marketing spend far outweighs that of MiWay- it was imperative for MiWay to improve their organic rankings and increase traffic to their website. The insurance [...]

2017-07-13T10:11:54+00:00July 12th, 2017|0 Comments

UNITED STATES OF UNILEVER

THE CHALLENGE: A truly multinational and multicultural organisation, the client operates approximately 50 brands and hundreds of products across Africa. This means numerous brand managers, technology platforms and agencies across different FMCG categories working on different aspects of the group’s online presence. Unilever needed an Enterprise SEO solution that could [...]

2017-07-13T10:11:48+00:00July 12th, 2017|0 Comments

BANKING ON PERFORMANCE

THE CHALLENGE: As a relatively new player in a highly competitive micro-lending industry, the client was struggling to gain momentum in the online space. The challenge was to build the brand’s presence in search engines, push it up to top pages on Google (Organic & Paid) and drive quality traffic [...]

2017-07-13T10:11:50+00:00July 12th, 2017|0 Comments