Our full service SEO offering includes Strategy, Audits, Technical SEO, Link Building, Content Development, Analysis and Reporting. By utilising data driven insights we craft SEO strategies to meet specific KPIs.
Our range of reporting services includes data visualisation of all your web traffic and individual granular metrics. By accessing multiple sources, we use data to craft strategies in real time, thereby out-manoeuvring your competitors.
NP Digital provides a range of performance media services to leading brands with a focused aim to maximise audience engagement and drive conversions.
We develop and manage optimised campaigns across various platforms including Google, Facebook, Twitter, Instagram, Pinterest, Linked In, Outbrain and various other pay-per-click channels.
One of the key foundations of online marketing is understanding who your audience is and then ensuring that you deliver the right communication in the right way, at the right time and place.
Our analysts perform continual analysis across all channels providing data driven insights into what is working, why it is working and what we should do next.
BBEE – We are 51% Black Female Owned with a level 2 rating and a fully representative and active board of directors.
We are continually on the look-out for empowerment opportunities and support transformation within the relatively young digital sector.
THE CHALLENGE: NP Digital was contracted by Havas to address the SEO requirements of South African Airways. The airline industry globally continues to be hampered by slim margins. Despite being their largest clients, booking aggregators typically charge a high commission in this highly [...]
THE CHALLENGE: MiWay is a direct short-term insurer and financial services company. In a highly competitive market dominated by players such as Outsurance - who’s marketing spend far outweighs that of MiWay- it was imperative for MiWay to improve their organic rankings and [...]
THE CHALLENGE: A truly multinational and multicultural organisation, the client operates approximately 50 brands and hundreds of products across Africa. This means numerous brand managers, technology platforms and agencies across different FMCG categories working on different aspects of the group’s online presence. Unilever [...]
THE CHALLENGE: As a relatively new player in a highly competitive micro-lending industry, the client was struggling to gain momentum in the online space. The challenge was to build the brand’s presence in search engines, push it up to top pages on Google [...]
National Positions has been providing access to Outbrain for brands in South Africa (and across Africa) for the past few years and this question of effectiveness of the Outbrain platform verses other native content platforms & formats has always eluded us. Now it seems that the team at Start A [...]
Google released a very vague and a slightly less vague statistic recently. The search engine giant confessed to premier online magazine, Search Engine Land, that it ‘handles trillions of searches per year worldwide’. That, as Search Engine Land logically deduced, must mean at least 2 trillion. This, as we can [...]
The aim of content marketing is to build a qualified digital audience for a brand or company. The philosophy behind it is simple: give people the content with which they want to engage for free and so create a sense of loyalty towards your brand or company which, in the [...]